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How to set up your Google Business Profile
Set up your Google Business Profile.
6 steps · Last checked 11 October 2026
What to open
Each button opens the right page on the other company's site in a new tab, so you can keep these steps open beside it.
Steps
These are the same steps you see beside the settings in your shop's back office.
- Press Open Google Business Profile and sign in with your business Google account.
- Type your shop name and pick a category, for example Gift shop or Online retailer.
- If customers can visit or collect, add your address. If you only sell online, say No to a location and choose the areas you deliver to.
- Add your phone number and website:
your shop's web address. - Verify your business the way Google offers (often a short video of your premises, a phone call or a postcard). It can take a few days.
- Once live, add your logo, opening hours and photos of your products, and ask happy customers for a Google review.
Where it goes in Tillzy
In your shop's back office the same steps sit beside the boxes you fill in. This is a made-up demo shop.
Good to know
Your profile shows your shop on Google Maps and on the right of Google search, with reviews and a link to your online shop. With a shop or collection point, you can later link it to Merchant Center (Settings › Linked accounts › Business Profile) to show "in stock nearby".
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In your shop, press Help and support at the bottom of any page, then Talk to a person. Not signed in? Send us a message and say what you were doing: we'll know which guide you were reading.
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